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About Us

Charmalle Beauty was founded in Los Angeles, in 2021, by former L’Oreal executive Blanca Juti. At Charmalle Beauty we’re passionate about creating high-quality, cruelty-free makeup products that help people feel confident, beautiful, and empowered. Our company is dedicated to using only the best ingredients in our products, so you can feel confident and comfortable about what you’re putting on your skin.

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