our brand story

About Us

Our values

At Charmalle Beauty, we’re passionate about creating makeup products that empower people of all genders, races, and identities to express themselves freely and authentically. We believe that beauty is about more than just looking good; it’s about feeling confident, strong, and proud of who you are. That’s why we’re committed to using only the highest-quality, cruelty-free ingredients in our products, so you can feel good about the makeup you’re wearing. Join us in our mission to celebrate beauty in all its forms.